LENS

A different face overseas

Companies whose overseas business, products or store footprint reveals a different face from the one familiar in Japan.

Do not let the home-market image define the whole company.

35 companies through this lens

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Mizuno CorporationYear ended March 2026

Direct sales in Japan helped Mizuno’s profit grow

¥1.952bnJapan operating-profit increase, year ended March 2026
¥1.826bnGroup operating-profit increase, year ended March 2026
41.9%Group gross margin, year ended March 2026: site calculation
What emerges

Mizuno’s Japan operating-profit increase exceeded the consolidated increase in the year ended March 2026. The company says more direct selling, centered on Sportstyle shoes, lifted Japan’s gross margin. Meanwhile, tariffs raised costs in the Americas and a weak Korean golf market weighed on Asia and Oceania. Regional earnings reflect who buys the products, the route to the customer and the costs the company bears.

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Santen Pharmaceutical Co., Ltd.Year ended March 2026

Santen gains Chinese distribution rights for five eye drops

5 productsAbbVie eye drops with mainland Chinese distribution rights: May 2026 presentation
¥291.6bnConsolidated revenue, year ended March 2026
+0.4%EMEA revenue excluding currency effects, same year
What emerges

Santen develops and sells eye medicines and expands regional portfolios through partnerships for other companies’ products. In the year ended March 2026, Japanese drug-price reductions and generic competition weighed on consolidated revenue, which fell to ¥291.6bn. EMEA growth of 7.8% became 0.4% when currency effects were excluded. Understanding the Chinese distribution agreement and the next year’s growth forecast requires attention to the rights involved, regional pricing conditions, currency and selling costs.

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Nakanishi Inc.FY ended December 2025

Fewer chairs, higher sales at Nakanishi’s DCI

−7%DCI dental-chair unit sales in 2025
¥20.538 bnDCI revenue in FY 2025
¥1.866 bnDCI EBITDA in FY 2025
What emerges

DCI increased revenue in 2025 despite selling fewer dental chairs, alongside higher selling prices and a changing customer mix. In Nakanishi’s dental business, shipments to dealers and sales from those dealers to dentists also moved differently. Meanwhile, tariffs on imported parts pressured profitability and DCI’s EBITDA declined. Distribution and procurement costs both shape the business of equipping dental practices.

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KAMEDA SEIKA CO., LTD.Year ended March 2026

Inside Kameda Seika’s 33.7% sales jump: two ways to sell crackers

33.7%FY March 2026 consolidated sales growth
2.1%TH FOODS sales growth in US dollars, same year
100%Voting interest in TH FOODS after the 2025 acquisition
What emerges

Kameda Seika’s 33.7% sales increase includes a change in scope: a full year of TH FOODS consolidation. TH FOODS itself grew 2.1% in US dollars, as its own-brand business offset weaker private-label/OEM and bulk sales. Manufacturing capacity and whose brand reaches the shelf together explain this North American business.

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Rinnai CorporationYear ended March 2026

Rinnai's ¥2.7bn U.S. tariff bill

≈¥2.7bnCalendar 2025 U.S. tariff impact, amount-paid basis
+5.7%Calendar 2025 U.S. condensing water-heater unit sales, year on year
2.6%Calendar 2025 U.S. operating margin
What emerges

Higher-efficiency water-heater sales grew in Rinnai's U.S. business in 2025, while gaps between tariff changes and price adjustments weighed on earnings. The approximately ¥2.7bn tariff figure describes the scale of payments and cannot simply be added back to operating income. Sourcing heat exchangers and other components, supplying appliances and adjusting prices are part of the business, alongside work to reshape its organization and fixed costs.

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Pigeon CorporationYear ended December 2025

15 inspection points for every Pigeon nipple

100m+ a yearAnnual scale of artificial nipples described in the Integrated Report 2025
15 pointsFactory inspection per artificial nipple described in the report
45% → 62%2023→2025 wide-neck share of Singapore Business bottle sales, by value
What emerges

Pigeon studies babies' feeding movements, adjusts nipple materials and shape, and checks quality with instruments and visual examination. Its Integrated Report 2025 describes an annual scale above 100 million artificial nipples and 15 inspection points per piece. Overseas, it also works to balance wide-neck bottle features and price. Wide-neck products rose from 45% to 62% of Singapore Business bottle sales by value between 2023 and 2025.

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ZOZOYear ended March 2026

Purchases outside ZOZO’s warehouses also shape its logistics-cost ratios.

¥37,861mYear ended March 2026: consolidated packing and freight expense
5.9%Same year: packing and freight / merchandise value excluding Other, company-reported
¥42,245mMay 2025–March 2026: LYST merchandise value included in consolidation
What emerges

ZOZO’s year ended March 2026 combines consignment services, including clothing storage, sales, logistics and customer support, with LYST’s fees on completed referred purchases. LYST adds merchandise value to the cost-ratio denominator, while warehouse work and delivery terms also improved. Reading higher packing and freight expense alongside its lower ratio reveals who handles the clothes and bears which costs, as well as the scale of transactions.

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Tokio Marine Holdings, Inc.Year ended March 2026

What risks do Tokio Marine’s three North American insurers take on?

¥698.6bnPHLY net premiums written (Jan–Dec 2025, JGAAP, yen-translated)
¥658.9bnDFG net premiums written (Jan–Dec 2025, JGAAP, yen-translated)
¥919.7bnTMHCC net premiums written (Jan–Dec 2025, JGAAP, yen-translated)
What emerges

Tokio Marine’s North American businesses bring together distinct underwriting expertise: PHLY’s organizational cover, Delphi’s employee benefits and workers’ compensation, and TMHCC’s medical stop-loss, among other products. Pricing, limits and selection sit alongside loss estimates, investments and currency effects in explaining results. The three businesses’ calendar-2025 JGAAP management disclosures must remain distinct from the group’s April 2025–March 2026 IFRS accounts.

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ANA HOLDINGS INC.Year ended March 2026

Read ANA's seats in kilometers.

79.2%ANA domestic passenger load factor, year ended March 2026
¥14.2ANA international revenue per available seat-kilometer, year ended March 2026
¥217.4bnGroup operating income, year ended March 2026
What emerges

In the year ended March 2026, ANA domestic available seat-kilometers fell 1.2% while revenue passenger-kilometers rose 4.3%, lifting load factor to 79.2%. International yield fell 2.7%, yet a load factor of 83.0% helped unit revenue rise 1.9%. Aircraft size, routes, booking timing and fares work together to earn revenue from available capacity. Group operating income reached ¥217.4bn, while domestic profitability remained a structural challenge. Fuller aircraft alone do not determine profit.

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Chugai Pharmaceutical Co., Ltd.Year ended December 2025

Chugai and Roche: connected businesses, independent research.

¥339.3bnFY2025 Hemlibra exports to Roche
¥163.3bnFY2025 Roche royalty/profit-sharing income across products
¥180.1bnFY2025 Core R&D expenses
What emerges

Chugai connects its own research to Roche through development, marketing and supply agreements. FY2025 Hemlibra exports to Roche were ¥339.3bn; Roche royalty and profit-sharing income across products was ¥163.3bn. The reciprocal arrangement gives Chugai first refusal on developing and marketing Roche compounds in Japan. Chugai also bears research expenses and costs when projects are discontinued. Its model combines its own search for medicines with access to another company's commercial scale.

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Kagome Co., Ltd.Year ended December 2025

Lower tomato-paste prices hit Kagome’s processing business

¥129.8bnFY2025 International segment revenue
¥69.6bnFY2025 International primary tomato/vegetable processing sales
−13.0%FY2025 International segment revenue change
What emerges

In FY2025, Kagome’s International segment generated ¥129.8bn in revenue and ¥9.2bn in company-defined business profit. Primary processing supplies ingredients; secondary processing adds seasoning for products such as sauces. Price cuts as the global tomato-paste supply-demand balance loosened, customer pickup delays and other pressures contributed to a 13.0% revenue decline and a 33.4% fall in business profit. Domestic processed foods generated ¥157.3bn of revenue, while higher manufacturing input costs squeezed beverage profit. The level of processing and the customer explain why businesses using the same crops can face different operating pressures.

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Fujikura Ltd.Fiscal year ended March 2025

13,824 fibers in a constrained duct. Follow Fujikura’s cable installation.

¥979.4bnFY2024 revenue
46%Telecommunications share of revenue
13,824 fibersUltra-high-count data-center cable launched in 2025
What emerges

Fujikura supplies optical cable that fits limited duct space, along with components and equipment for separating, joining and storing its fibers. The 13,824-fiber cable with an outside diameter of 40 mm or less, announced in July 2025, is one example. Fiber count does not directly measure network performance or revenue. In the earlier year ended March 2025, Telecommunications generated ¥451.3bn, or 46% of group revenue.

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Makita CorporationFiscal year ended March 2026

Follow a broken tool into Makita’s global network.

83.0%Overseas share of revenue (site calculation)
92.5%Overseas share of production units
~180 countriesCountries where Makita products are sold
What emerges

Makita’s bases introduce tools through demonstrations and user visits, repair failed products and return them to customers. Around 50 overseas countries with direct bases and around 180 sales markets describe different kinds of presence. In the year ended March 2026, overseas revenue represented about 83.0% of sales value and overseas factories made 92.5% of production units. Cordless expansion adds more applications to the work of selling products and supporting their users.

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Sumitomo Forestry Co., Ltd.Fiscal year ended December 2025

The regional builders selling Sumitomo Forestry's homes in America

¥2.268tnFY2025 consolidated sales
~¥786bnFY2025 U.S. single-family housing sales
~60%Share of consolidated recurring income from U.S. single-family housing
What emerges

Regional builders sell homes suited to local buyers and price ranges. In FY2025, U.S. single-family housing generated approximately ¥786bn of sales and ¥105bn of recurring income, representing around 35% of group sales and 60% of consolidated recurring income. Land development supplies finished lots, while FITP designs, manufactures, delivers and installs structural components. These are distinct roles in housing supply.

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Terumo CorporationFiscal year ended March 2026

Inside vessels, in operating rooms and at blood centers: where Terumo works.

¥1.1319tnFY2025 revenue
¥676.4bnCardiac and Vascular revenue
39%Americas revenue share
What emerges

Cardiac and Vascular is Terumo’s largest business at ¥676.4bn in FY2025. Devices within vessels, oxygenators outside the body, blood and cell collection, and hospital and pharmaceutical products serve different settings. The familiar thermometer opens onto a much broader set of medical jobs.

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Olympus CorporationFiscal year ended March 2026

The work behind an Olympus endoscope after delivery.

¥1.011tnYear ended March 2026 consolidated revenue
69%Gastrointestinal Solutions share
~90%Sales outside Japan (site calculation)
What emerges

Olympus supplies healthcare professionals with endoscopes and treatment devices, and provides installation checks, operating instruction, in-use support, inspection and repair. Medical Service represented about 30% of the GI division's ¥697.4bn revenue for the year ended March 2026. This is a divisional revenue share, not a group share or a measure of subscription revenue or profitability. Supporting equipment in use forms part of the medical business.

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Astellas Pharma Inc.Fiscal year ended March 2026

Five Astellas medicines added ¥143.9 billion in sales

44.9%XTANDI share of group revenue (site calculation)
¥480.3bnFive Strategic Brands sales
14.7%R&D ratio
What emerges

In FY2025, the year ended March 2026, five Astellas Strategic Brands generated ¥480.3bn, up 43%. They are marketed medicines for conditions including cancers, an eye disease and menopausal symptoms. XTANDI remained the largest product at ¥960.8bn, about 44.9% of group revenue. Alongside selling medicines, Astellas conducts R&D internally and with pharmaceutical, biotech and academic partners. R&D expense was ¥314.8bn. The roughly ¥1 trillion of mid-2030s pipeline sales potential in its plan is an ambition, not current revenue or a guarantee of regulatory approval.

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Shiseido Company, LimitedFiscal year ended December 2025

A Fukuoka Airport beauty counter helps explain Shiseido’s Japan Business.

30.4%Japan Business share of group sales (site calculation)
35.3%China & Travel Retail share of group sales (site calculation)
~120Countries and regions served
What emerges

Shiseido reaches regional consumers and travellers with cosmetics and fragrances. Japan Business accounted for 30.4% of FY2025 sales and China & Travel Retail for 35.3%. The 69.6% outside Japan Business is calculated from reportable segments, not a geographic overseas-sales ratio. The duty-free channel, including Fukuoka Airport, makes that distinction concrete. Improving margins in Asia Pacific, the Americas and EMEA is also part of its 2030 strategy.

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DAIKIN INDUSTRIES, LTD.Fiscal year ended March 2026

Daikin’s work continues after an air conditioner is installed.

92.1%Air-conditioning/refrigeration share of sales (site calculation)
84%Overseas business ratio
28%Solutions share of Air Conditioning business sales
What emerges

Daikin combines equipment and services for customers installing, operating and replacing air conditioning. Its FY2025 Solutions ratio of 28% includes equipment sales and engineering in replacement projects. The denominator excludes Chemicals, Filters and other businesses, so it differs from both group sales and the reported Air Conditioning and Refrigeration Equipment segment, which includes Filters. Daikin brings refrigerant and other technologies together with global sales and service networks, and plans to extend its work toward entire HVAC systems and buildings. The 40% ratio for FY2030 is a future projection.

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FANUC CORPORATIONFiscal year ended March 2026

FANUC supplies the machine tool and the robot that loads it

44.1%Robot share of sales
55.9%Non-Robot share of sales (site calculation)
87.1%Sales outside Japan (site calculation)
What emerges

FANUC supplies CNCs for other companies’ machine tools, its own processing machines and robots that handle parts, then maintains products after installation. In FY2025, the year ended March 2026, sales were ¥857.8 billion and operating income ¥183.8 billion. Division sales were ¥208.5 billion for FA, ¥378.6 billion for Robot, ¥129.6 billion for Robomachine and ¥141.1 billion for Service. Robot was largest at 44.1%; the other three divisions totaled 55.9% by site calculation, although Service includes support for robots. Sales outside Japan were 87.1% by site calculation. More than 280 service locations support products used in over 100 countries.

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KEYENCE CORPORATIONYear ended March 20, 2026

KEYENCE sales engineers bring customer problems back to product planning.

51.0%Operating margin (site calculation)
66.6%Overseas sales share (site calculation)
~70%New products described as world-first / industry-first
What emerges

KEYENCE sales engineers propose applications to customers and return firsthand information from their sites to product planning. Planning and development aim for general-purpose products usable across industries. Partner factories make the products, and domestic and overseas warehouses ship them to customers. In FY2025, the year ended March 20, 2026, sales were ¥1.1693 trillion and operating income ¥595.8 billion. Overseas sales accounted for 66.6% by site calculation. Sales work that uncovers individual customer problems connects with products that can be sold to many customers.

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FAST RETAILING CO., LTD.Year ended August 2025

UNIQLO feeds sales back into production decisions.

56.2%UNIQLO International share of group revenue (site calculation)
86.4%Japan + International UNIQLO share of group revenue (site calculation)
1,725 storesUNIQLO International stores
What emerges

UNIQLO checks each store’s sales and stock daily and dispatches goods accordingly. Merchandising and production teams use in-season sales to instruct partner factories to increase or decrease output. In FY2025, international revenue was about 1.86 times Japan’s by site calculation, while North America and Europe grew and Greater China declined. Connecting stores worldwide requires decisions about where to send clothes, how many to make and what to improve next.

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ASICS CorporationFiscal year ended December 2025

ASICS expands its footwear through different kinds of stores

¥363.5bnPerformance Running sales
¥277.8bnSportStyle + Onitsuka Tiger sales (site calculation)
80.5%Foreign-market sales ratio
What emerges

ASICS sells running shoes and lifestyle footwear through specialist retailers, wholesale retail partners, owned stores and other routes. Performance Running was its largest FY2025 category at ¥363.5bn in sales. SportStyle and Onitsuka Tiger together generated ¥277.8bn in sales and ¥92.7bn in site-calculated category profit, above Performance Running’s ¥86.0bn. Foreign markets accounted for 80.5% of sales, and OneASICS membership reached 23.13 million, adding different geographic and customer relationships to the picture.

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SHIMANO INC.Fiscal year ended December 2025

Shimano puts shifting and braking at the rider’s fingertips

76.1%Bicycle Components share of sales
82.9%Bicycle Components share of operating income
90.9%Sales outside Japan (site calculation)
What emerges

Shimano combines components such as shifters and brakes to design how riders control a bicycle. Precision metal processing supports both reliable bicycle shifting and smooth fishing-reel operation. Bicycle Components generated 76.1% of FY2025 sales and 82.9% of operating income. Group sales rose 3.4%, while operating income fell 20.6%, showing why advances in product function and earnings growth need to be considered separately.

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Unicharm CorporationFiscal year ended December 2025

Unicharm’s pet care serves both the litter tray and the food bowl

64.2%Overseas sales ratio
¥156.1bnPet care sales
38%Pet + wellness share of sales
What emerges

Unicharm combines a large human-care business with pet toiletries and food. Processing technologies for nonwoven fabrics and absorbent materials support diapers and toiletry products; food has a different role, providing nutrition suited to a pet’s age and condition. Pet plus wellness care represented 38% of FY2025 sales, while 44% by FY2030 is a target. Geographic reach and the ability to grow sales and profit in each market are separate questions.

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Yakult Honsha Co., Ltd.Fiscal year ended March 2026

Yakult reaches customers through home delivery and stores.

¥240.0bnOverseas food-and-beverage sales
¥36.3bnOverseas food-and-beverage operating profit
~38m/dayDairy bottles consumed worldwide each day
What emerges

Yakult combines making products with distribution through home delivery and stores. In calendar 2025, Yakult Ladies accounted for 41.2% of overseas sales volume and stores for 58.8%. Retailers are a substantial route alongside home delivery. Built around local production and local sales, overseas food-and-beverage operations reported sales of ¥240.0bn and operating profit of ¥36.3bn in the year ended March 2026. Regional operations and multiple routes to consumers underpin the roughly 38 million dairy bottles consumed worldwide each day.

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Kikkoman CorporationFiscal 2026

Soy sauce, rice and miso: Kikkoman’s global wholesale network.

78.2%Overseas revenue / consolidated revenue (site calculation)
¥432.9bnOverseas food-wholesale revenue
57.0%U.S. home-use soy sauce share (company estimate)
What emerges

Kikkoman manufactures and sells soy sauce and other foods, while JFC supplies restaurants and retailers with a broad Japanese and Asian assortment. In FY2026, overseas wholesale revenue was ¥432.9bn and manufacturing-and-sales revenue was ¥173.5bn, with business-profit margins of about 7.1% and 23.6%. Comparing reported segment revenue, which includes intersegment transactions, with profit after costs shows the different economics of those jobs.

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株式会社リクルートホールディングスFY2026

Indeed and Staffing reveal different ways Recruit earns.

¥1.703tnStaffing revenue, the largest segment
37.7%HR Technology EBITDA+S margin
97mRecruit ID accounts
What emerges

Staffing revenue includes temporary-staff personnel costs, while Indeed earns from paid services supporting employers’ recruiting. The 37.7% and 5.9% EBITDA+S margins need to be read alongside these revenue and cost structures. In Japan, MMT also earns through services supporting bookings and business operations.

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Capcom Co., Ltd.FY ended March 2026

Capcom's games keep selling beyond their release year

83.7%Catalog-title share of unit sales
93.0%Digital unit-sales ratio
244Countries and regions with unit sales
What emerges

Capcom develops new games while continuing to sell earlier titles. Its 83.7% catalog share in FY2026 measures units sold, rather than revenue or profit. Its stated approach combines digital distribution and pricing with media, esports and other IP uses to expand purchase opportunities and awareness of its series.

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Zensho Holdings Co., Ltd.FY ended March 2026

Sushi in supermarkets: Zensho’s network across Europe and North America.

¥1.264tnFY2026 revenue
14,947Worldwide locations at March 2026
42.9%Hama-sushi + Global Ready-Made Meals share of revenue (site calculation)
What emerges

Zensho’s network includes directly operated restaurants and takeaway-sushi outlets run by franchisees. Franchisees’ checkout sales and Zensho’s consolidated revenue cover different transactions. Group procurement, manufacturing and logistics companies support food supply, with arrangements varying by format and region and hygiene still essential at each location.

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株式会社ラウンドワンFY ended March 2026

ROUND ONE’s collaborations reach prizes, play packs and drinks

60.2%Amusement share of revenue (site calculation)
59 storesU.S. stores in FY2026
~30/monthCollaboration campaigns
What emerges

ROUND ONE combines several activities in one venue and refreshes prizes and campaigns while maintaining reception, staffing and inventory operations. Amusement represented 60.2% of FY2026 revenue, but that share does not measure campaign effects. Its adjacent Japanese Food Hall format and separately managed Round One Delicious restaurants are distinct plans.

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株式会社良品計画FY2025/8

MUJI stores also make room for local vendors

46.9%Share of operating revenue from household goods
757 / 1,474 storesStores outside Japan / total stores
17.5 millionAnnual active MUJI app users in Japan
What emerges

Ryohin Keikaku gives its retail network additional roles: a venue for local vendors and a place to return used products. In accommodation, company-operated MUJI BASE differs from MUJI room’s renovation of existing facilities, while stores are positioned as local hubs. Activities and operating arrangements vary; the activity and collection counts do not measure their contribution to revenue.

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Pan Pacific International Holdings CorporationFY6/2026

Don Quijote expands around different reasons to shop

¥2.45tnFY6/2026 net sales
364mH1 checkout transactions worldwide
96.2%Domestic share of operating profit in the plan baseline year
What emerges

PPIH combines pricing and assortment with stores designed for tourist shopping and everyday food purchases. Rising same-store sales do not mean that same-store and business-wide gross margins move together. Robin Hood still has to turn early traffic gains into a profitable operating model. The long-term plan for 250 additional domestic stores extends this work on store formats.

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Sanrio Company, Ltd.FY3/2026

Sanrio’s many characters generate ¥96.4 billion in royalties.

40.1%Operating margin
¥96.4bnRoyalty salesAbout 49.7% of consolidated revenue on a simple comparison (our calculation)
37.3%FY3/2026 Hello Kitty category shareMerchandising and licensing gross profit in Japan and overseas; multi-character is a separate category
What emerges

Sanrio earns revenue by selling its own products and licensing characters to other businesses. Its merchandising and licensing gross profit in Japan and overseas is disclosed in separate Hello Kitty, multi-character and other-character categories. Planned games and animation would add more ways for people to encounter its characters.

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Nintendo Co., Ltd.FY ended March 2026

Nintendo grows Switch 2 while selling games for two generations

76.9%Sales outside Japan
54.6%Digital share of dedicated-platform software sales
¥177.8bnR&D expenseAdvertising expense: ¥144.6bn
What emerges

Nintendo expands hardware ownership and sells games for those systems. Original Switch and Switch 2 software sales overlapped in FY2026, while a game released in 2017 kept selling. As development takes longer, existing titles remain on sale alongside work on the next releases.

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