KAMEDA SEIKA CO., LTD. · Year ended March 2026

Inside Kameda Seika’s 33.7% sales jump: two ways to sell crackers

Kameda Seika makes rice snacks such as Kameda Kaki no Tane and Happy Turn, sold to consumers through supermarkets and other retailers. In the United States, TH FOODS makes crackers for its own brand and for other companies.

4 primary sourcesPublished 2026-10-24Updated 2026-10-24

A cracker production line stands beside different plain retail pouches, shipping cartons and a bulk container

Whose brand reaches the American shelf?

One manufacturing base, different routes to market

TH FOODS ships crackers as own-brand, other-brand and bulk products.

TH FOODS’ US factories

Own brand

CRUNCHMASTER on retail shelves

OEM / private label

Manufacturing for other brands

Bulk

Products supplied in bulk

Simplified product flows, not literal equipment, packaging specifications or sales shares.

Source: Integrated Report 2025, PDF pp.18–19 (Japanese)

The acquired business itself grew 2.1%

DATA VIEW

TH FOODS: the same company and currency

Full-year sales for years ended March. US$ million, on one zero-based scale.

2025/3US$254.944m

2026/3US$260.201m

Source: 2026年3月期決算説明会資料 PDF p.32.

CONCEPT MAP

The routes supported by the cracker factories

Distinguish own-brand sales from manufacturing for other companies

TH FOODSUS rice-cracker manufacturing

Own brandCRUNCHMASTER through retailers
OEM / private labelManufacture for other brands
BulkSupply products in bulk

Japanese rice snacks and the next US assortment

THE VIEW AFTER THE NUMBERS

What the numbers suggest

Behind the 33.7% sales jump was the consolidation of a company that already had an established US business.

A closer look at TH FOODS reveals both brand building and manufacturing for other companies. In the year ended March 2026, the former offset declining B2B sales, producing overall growth of 2.1%. Kameda’s North American expansion connects rice-cracker manufacturing expertise with different brands and routes to market.

Primary sources used

2026年3月期決算説明会資料 (Japanese)

KAMEDA SEIKA CO., LTD. · 2026-05-25

Pages used: p.10,18 / p.18 / p.32

Open source →

2026年3月期 Fact Book

KAMEDA SEIKA CO., LTD. · 2026-05-25

Pages used: p.3

Open source →

亀田製菓グループ統合報告書2025 (Japanese)

KAMEDA SEIKA CO., LTD.

Pages used: p.18-19

Open source →

2026年3月期決算短信 (Japanese)

KAMEDA SEIKA CO., LTD. · 2026-05-13

Pages used: p.1,27

Open source →

Inside Kameda Seika’s 33.7% sales jump: two ways to sell crackers

Whose brand reaches the American shelf?

One manufacturing base, different routes to market

Own brand

OEM / private label

Bulk

The acquired business itself grew 2.1%

TH FOODS: the same company and currency

The routes supported by the cracker factories

Japanese rice snacks and the next US assortment

What the numbers suggest

Primary sources used

2026年3月期決算説明会資料 (Japanese)

2026年3月期 Fact Book

亀田製菓グループ統合報告書2025 (Japanese)

2026年3月期決算短信 (Japanese)

Look at the next company

Direct sales in Japan helped Mizuno’s profit grow

Whose brand reaches the American shelf?

One manufacturing base, different routes to market

Own brand

OEM / private label

Bulk

The acquired business itself grew 2.1%

TH FOODS: the same company and currency

The routes supported by the cracker factories

Japanese rice snacks and the next US assortment

What the numbers suggest

Primary sources used

2026年3月期 決算説明会資料 (Japanese)

2026年3月期 Fact Book

亀田製菓グループ統合報告書2025 (Japanese)

2026年3月期 決算短信 (Japanese)

Look at the next company

Direct sales in Japan helped Mizuno’s profit grow

2026年3月期決算説明会資料 (Japanese)

2026年3月期決算短信 (Japanese)