Pigeon Corporation · Year ended December 2025

15 inspection points for every Pigeon nipple

Pigeon makes baby bottles, breast pumps, baby skincare products and other items for families raising children. Even the small artificial nipple at the top of a bottle brings together research into feeding movements and the quality-control work needed for large-scale production.

1 primary sourcesPublished 2026-10-22Updated 2026-10-22

A soft artificial nipple in a measuring fixture beside a magnifying lens, with unmarked baby bottles behind a cream-and-navy workbench.

Measure a soft component and look closely

15 inspection points per artificial nipple. The report describes both instrument-based checks and visual examination.

Measure shape and movement

Dedicated instruments check molded dimensions, the feeding hole, ventilation valve, elasticity and other functions.

Examine the surface

Eyes and magnifiers check foreign matter, dust, excess resin and missing material.

These are examples from the 15 inspection points, not the complete list or an inspection sequence. Equipment and shapes are schematic; no dimensions or performance values are implied.

Source: Integrated Report 2025, PDF page 24 (printed page 44)

Softer material also has to withstand chewing

Study movements when the user cannot describe the experience

Pigeon has its own bottle-and-nipple factories in China, Thailand, Indonesia, India and Turkey. It identifies future sales expansion and higher factory utilization as ways to improve profitability. These are management intentions (report PDF page 7, printed page 11).

Retain features while narrowing the price gap

New model: a 20%–30% premium

Price relative to slim-neck bottles in the company's India/ASEAN discussion

Pigeon had long sold slim-neck bottles in India and ASEAN markets. It says wide-neck models cost two to three times as much, and the transition was slower than expected. The company also acknowledges that it had not communicated their value sufficiently.

It then reduced costs and developed a bottle retaining some wide-neck features, priced 20% to 30% above slim-neck bottles. The report says it launched this product in India in 2025 (PDF page 7, printed page 11).

These are disclosed comparisons within the company’s discussion of products for those markets. They do not represent a uniform price cut on the same product or worldwide average prices.

Wide-neck bottles pass half of sales value

DATA VIEW

Wide-neck bottles as a share of bottle sales value

Singapore Business. Unit: %. Actual 2023 and 2025 figures on a common scale starting at zero. The denominator is the segment's bottle sales value.

202345%

202562%

CONCEPT MAP

Turn a small component into a product for families

An editorial view of the design and overseas selling work described by Pigeon.

Artificial nippleDesigned around feeding movements

ObserveStudy movements during feeding
Make and checkAdjust materials and shape; inspect each piece
Set the product and priceAdapt wide-neck offerings for different markets

THE VIEW AFTER THE NUMBERS

What the numbers suggest

Pigeon’s bottles bring together observation of babies’ feeding movements and the work of repeatedly producing a soft component to a consistent standard. Individual inspection continues across an annual scale of more than 100 million artificial nipples.

Overseas expansion also requires explaining features and adjusting prices and the product range. Material research, factory checks and local selling decisions help explain the work behind a bottle on the shelf.

Primary sources used

Pigeon Integrated Report 2025

Pigeon Corporation

Pages used: p.7 / p.19 / p.23 / p.24 / p.37

Open source →