Nishimatsuya Chain Co., Ltd. · Year ended February 2026
Nishimatsuya opened 61 stores and closed 25
Nishimatsuya is a retail chain selling baby and children’s clothing, diapers and childcare goods to families. It sells through stores across Japan and an online store, with its own ELFINDOLL clothing brand and SmartAngel childcare range.
Show the stock before the store visit
Store stock on a screen, products on a shelf
A schematic of the online store’s physical-store stock display and goods in a shop.
The official online store displays inventory at physical shops
Stores sell clothing, diapers and childcare goods
Function launched in August 2025. The diagram does not represent reservations, collection services or measured increases in visits or sales. Source: financial results, physical PDF p.4
Separate own brands for clothing and childcare goods
Check the network’s economics on a standalone basis
Standalone operating profit contracted
Actual results for the years ended February 2025 and February 2026. Both years are standalone. Bars use ¥million, labels ¥billion, on a common scale beginning at zero. Consolidated profit and forecasts are excluded.
Source: financial results, physical PDF page 2.
The work after extending the network
A summary of FY February 2026 activity and policy for the following year.
- Reshape locationsOpen in population centers; close or replace unprofitable stores
- Assemble the rangeOwn-brand clothing and childcare goods, plus products for older children
- Organize work and stockImprove staffing and logistics; aim to sell more at original prices
THE VIEW AFTER THE NUMBERS
What the numbers suggest
Nishimatsuya’s 1,181-store network reflects closures and replacements alongside new openings. Showing store stock online and supplying own-brand clothing and childcare goods extends the ways families can find products.
In the year ended February 2026, standalone sales growth and lower operating profit made it necessary to examine reach and profitability separately. The business combines store locations, the work of supplying and running them, and decisions about purchasing quantities and selling prices. Those tasks sit behind the shelves where families buy everyday goods for children.
Primary sources used
Year ended February 2026 financial results (Japanese)
Nishimatsuya Chain Co., Ltd. · 2026-04-02
Pages used: p.1-2 / p.4 / p.5
Open source →Year ended February 2026 results presentation (Japanese)
Nishimatsuya Chain Co., Ltd. · 2026-04-03
Pages used: p.13-15
Open source →