TOMY Company, Ltd. · Year ended March 2026
TOMY builds spinning tops and places to compete
TOMY develops and sells toys including Tomica miniature vehicles, Licca dolls and BEYBLADE spinning tops. It serves children and adults in Japan and overseas, and its group also runs stores selling character merchandise.
Spending on development and reaching an audience
Consolidated expenses for the year ended March 2026, with amounts displayed in ¥bn, on a common scale starting at zero. These are two expense amounts, not a complete cost breakdown or a brand allocation. R&D is the total research and development expense included in general administrative and manufacturing costs. Source: Annual Securities Report, p.110 (Japanese).
Choose the parts that change a top’s performance
Assemble a top, then launch it into a railed stadium
The basic BEYBLADE X construction and its X Dash mechanism: the parts chosen before a battle, and the movement during one.
Combine three parts
The basic construction has three parts. Swapping them changes the top’s performance.
The shaft gear and stadium rail mesh
Two players launch their tops. When a top’s shaft gear engages the inner stadium rail, the top accelerates rapidly.
Mechanism schematic. Shapes, dimensions and stadium construction are illustrative, not an engineering reproduction of the products.
Sources: official play guide (Japanese) · May 17, 2023 launch release, p.2 (Japanese)
Create places to meet an opponent
Authorized B4 stores also host demonstrations and official tournaments. The place where a toy is sold can become somewhere to learn the game and compete with other players (official play guide, Japanese).
Build opportunities around the player
The roles of products, stores and online play. These are not accounting revenue categories or allocations of advertising expense.
- Tops and dedicated equipmentParts, launchers and a stadium make the physical battle
- Store trials and tournamentsTry the game and meet other players
- Online gamesEncounter battles in a digital setting
Connect the brand’s reach to the accounts carefully
THE VIEW AFTER THE NUMBERS
What the numbers suggest
TOMY develops toys and expands the opportunities to play with them. BEYBLADE connects interchangeable top parts with store trials, tournaments and online battles.
Advertising expenses of ¥19.133bn cover the whole group. Brand-level costs and individual tournament returns are not disclosed. The activities that expand the game are visible; their profit contribution is not separately established.
Primary sources used
Annual Securities Report, 75th Term (Japanese)
TOMY Company, Ltd. · 2026-06-24
Pages used: p.26 / p.26-29 / p.29 / p.110
Open source →BEYBLADE X Official Play Guide (Japanese)
TOMY Company, Ltd.
Open source →BEYBLADE X Launch Release (Japanese)
TOMY Company, Ltd. · 2023-05-17
Pages used: p.2
Open source →TOMY Company Announces Two Global BEYBLADE Tournaments Across Virtual and Real Worlds
TOMY Company, Ltd. · 2026-03-21
Pages used: p.1
Open source →