Entertainment platform

Bandai Namco’s IP axis strategy coordinates products and services, regions and timing around a property. Gundam sales reached ¥254.3bn in FY2026; the company attributes its expansion to a new visual work, the Expo pavilion and initiatives across businesses. IP sales and segment sales are different views and cannot be added together. Reading the size and profit differences between Toys and Hobby and Digital alongside that example reveals how one IP can involve businesses with different economics.

ROUND ONE combines several activities in one venue and refreshes prizes and campaigns while maintaining reception, staffing and inventory operations. Amusement represented 60.2% of FY2026 revenue, but that share does not measure campaign effects. Its adjacent Japanese Food Hall format and separately managed Round One Delicious restaurants are distinct plans.