ZOJIRUSHI CORPORATION · Fiscal year ended November 20, 2025
Is Zojirushi mainly a rice-cooker company?
Zojirushi is easy to associate with rice cookers. The numbers strongly support that image: FY2025 rice-cooker sales were ¥42.6 billion, making them a major product line and a continuing strategic priority. But that equals only about 46.7% of consolidated sales by site calculation—less than half. Zojirushi also did not begin with rice cookers. Its roots are in vacuum flasks in 1918. From heat retention it expanded into electric warming, controlled heating and rice cooking, and today it spans microwaves, living products, lifestyle appliances and even food-service formats. Rice cookers are central, but they are one chapter in a longer technology and brand story.
This is not investment advice or a stock recommendation. We reorder company-published primary-source facts to make the shape of the business easier to see.
Zojirushi is easy to picture as a rice-cooker company.
That image has strong numerical support.
But rice cookers alone still do not explain the whole company.
Sales are ¥91.151 billion
The biggest broad category is, unsurprisingly, cooking appliances.
Cooking appliances are about 70.6%
Within that category, rice cookers are the clearest flagship.
Rice cookers generate ¥42.6 billion
That means everything outside rice cookers is slightly larger in aggregate.
Everything else is about 53.3%
Rice cookers are the largest product, but not a majority of group sales
FY2025. Shares are site calculations.
The company’s own sales categories show what else is there.
Living products are ¥16.430 billion and lifestyle appliances ¥7.656 billion
Sales span four disclosed product categories
FY2025 company-reported categories.
The key to understanding that breadth is the word still embedded in the company’s name: “Mahobin,” or vacuum flask.
The story begins with vacuum flasks in 1918
That thermal heritage is still visible in today’s business description.
Heat retention and cooling remain a technical core
The brand is also not confined to Japan.
Overseas sales are 32.6%
Zojirushi is also taking “good rice” outside the appliance itself.
Food service generates ¥0.6 billion
The current plan does not replace rice cookers. It grows other fields around them.
Rice cookers stay central while microwaves and living products expand
Zojirushi is a rice-cooker company.
But the rice cooker is one large result of a company history that began with a different way of controlling temperature.
THE VIEW AFTER THE NUMBERS
What the numbers suggest
Zojirushi generated ¥91.151 billion of sales and ¥7.436 billion of operating profit in FY2025. Cooking appliances represented about 70.6% of sales, and rice cookers alone generated ¥42.6 billion.
Yet rice cookers were only about 46.7% of group sales by site calculation. Everything else together represented 53.3%.
The company began with vacuum-flask technology in 1918, then expanded through heat retention, electronic jars and rice cooking into living products and lifestyle appliances. Overseas sales now represent 32.6% of the group, and Zojirushi has also begun turning “good rice” into restaurant, bento and onigiri businesses.
Its current plan still grows rice cookers, while also targeting microwaves and living products.
So Zojirushi is not leaving rice cookers behind. It is extending a century-old base of household technology and brand trust further into food and living.
Primary sources used
Financial Performance
ZOJIRUSHI CORPORATION
Open source →Zojirushi at a Glance
ZOJIRUSHI CORPORATION
Open source →Business Activities
ZOJIRUSHI CORPORATION
Open source →History
ZOJIRUSHI CORPORATION
Open source →2026–2028 Medium-Term Management Plan BEYOND
ZOJIRUSHI CORPORATION · 2025-12-25
Pages used: p.15 / p.15-17 / p.21
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