Is Zojirushi mainly a rice-cooker company?
Zojirushi generated ¥91.151 billion of sales and ¥7.436 billion of operating profit in FY2025. Cooking appliances represented about 70.6% of sales, while rice cookers alone generated ¥42.6 billion. Yet rice cookers were about 46.7% of group sales by site calculation, leaving 53.3% elsewhere. Zojirushi began in 1918 with vacuum-flask inner bottles, later expanding through heat retention, electronic jars and rice cookers into living products, lifestyle appliances and food service. Its current plan still grows rice cookers while also targeting microwaves, living products and restaurant formats. Zojirushi is therefore not moving away from rice cookers; it is extending a century-old household-technology and brand base further into food and living.