LENS

Turning places into experiences

Companies that keep rebuilding reasons to visit, stay and spend time in large physical spaces.

Look beyond the venue to the system that keeps the experience fresh.

4 companies through this lens

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Resorttrust, Inc.Year ended March 2026

Resorttrust recruits members before the hotel opens

¥122.1bnFY March 2026 hotel membership contracts
80% or morePresale proportion described by the company in August 2026
¥25.548bnFY March 2026 membership-segment operating profit
What emerges

Resorttrust recruits members before opening and provides stays, dining and member services afterward. In the year ended March 2026, contracts for unopened properties grew, while deferred property revenue affected reported membership-segment profit. Membership sales, revenue recognition and continuing hotel services each have their own timing.

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Kura Sushi, Inc.Year ended October 2025

At Kura Sushi, five empty plates start a game

5 platesOne game opportunity: FY2025 company description
687 storesFY2025 year-end stores, all directly operated
2.2%FY2025 consolidated operating margin
What emerges

Kura Sushi connects plate collection and counting with a game, while rotating sushi and character collaborations add reasons to visit. All 687 stores at the end of FY2025 were directly operated. Across the group, the rise in selling, general and administrative expenses exceeded the increase in gross profit. The business combines an engaging meal with the work and costs of running the restaurants.

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株式会社ラウンドワンFY ended March 2026

ROUND ONE’s collaborations reach prizes, play packs and drinks

60.2%Amusement share of revenue (site calculation)
59 storesU.S. stores in FY2026
~30/monthCollaboration campaigns
What emerges

ROUND ONE combines several activities in one venue and refreshes prizes and campaigns while maintaining reception, staffing and inventory operations. Amusement represented 60.2% of FY2026 revenue, but that share does not measure campaign effects. Its adjacent Japanese Food Hall format and separately managed Round One Delicious restaurants are distinct plans.

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Oriental Land Co., Ltd.Fiscal year ended March 2026

Attendance barely changed. Oriental Land’s revenue still grew.

27.53mAnnual theme-park attendanceDown 0.1% YoY
¥18,403Net sales per guestRecord high
¥330bnPlanned investment in Disney cruises
What emerges

Oriental Land is an independent Japanese company operating parks and hotels under license from Disney. It offers more experience choices and overnight stays while bearing personnel, maintenance and capital-investment costs. Higher sales per guest did not produce higher park profit in the year ended March 2026. Its planned extension beyond Maihama into cruises also comes with a ¥330bn investment plan.

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