Bandai Namco Holdings Inc.

Bandai Namco is not a game company that was replaced by a toy company. Digital remains a ¥476.6 billion business, while Toys and Hobby generated ¥674.0 billion. Visual and Music and Amusement add more ways for the same IP to reach fans. In FY2026, Gundam product and service sales rose to ¥254.3 billion. The company links that expansion to a new visual work, the Expo pavilion and Groupwide products and services working together. Rather than choosing between 'game company' and 'toy company,' Bandai Namco makes more sense as a company designed to grow IP across multiple businesses over time.