Sanrio’s many characters generate ¥96.4 billion in royalties.
40.1%Operating margin
¥96.4bnRoyalty salesAbout 49.7% of consolidated revenue on a simple comparison (our calculation)
37.3%FY3/2026 Hello Kitty category shareMerchandising and licensing gross profit in Japan and overseas; multi-character is a separate category
What emerges
See the company through the numbers →Sanrio earns revenue by selling its own products and licensing characters to other businesses. Its merchandising and licensing gross profit in Japan and overseas is disclosed in separate Hello Kitty, multi-character and other-character categories. Planned games and animation would add more ways for people to encounter its characters.