Is Oriental Land really a company that grows by attracting more visitors?
27.53mAnnual theme-park attendanceDown 0.1% YoY
¥18,403Net sales per guestRecord high
¥330bnPlanned investment in Disney cruises
What emerges
See the company through the numbers →Oriental Land was not merely trying to increase attendance: it was raising the value of each visit through experiences, hotels and heavy capital investment, while preparing to move its next growth platform beyond Maihama and onto the sea.