Is ASICS mainly a running-shoe company?
¥363.5bnPerformance Running sales
¥277.8bnSportStyle + Onitsuka Tiger sales (site calculation)
80.5%Foreign-market sales ratio
What emerges
See the company through the numbers →ASICS has not stopped being a running-shoe company. Performance Running was still its largest FY2025 category at ¥363.5bn in sales. But SportStyle and Onitsuka Tiger generated ¥277.8bn in combined sales and ¥92.7bn in combined category profit, above Performance Running's ¥86.0bn. Overseas markets account for 80.5% of sales, while OneASICS membership has reached 23.13 million. Running remains the engine, but technology, brand assets and customer relationships are increasingly being extended into lifestyle, luxury and digital running experiences.